Wild Eyes is a new website that aims to get Kiwi kids off screens and connected with NZ nature, science and the environment … using screens!

Wild Eyes provides digital incentives to Kiwi kids for completing fun, outdoor nature missions. The missions are designed to be completed at home or at school, and are perfect for weekend, backyard, or holiday activities.

On the Wild Eyes site users set up a profile, pick a Wild Eyes mission, complete the mission and upload a photo of the completed activity to the site. Completed missions earn users digital rewards e.g. new sets of wild eyes for their profile avatar, and tawaki penguin emoji likes from other users.

The idea is that kids inspire other kids.

All photo uploads are moderated before publication on the site and users can choose to publish their photo uploads publicly, or keep them private.

Funded by NZ On Air, MBIE and Unesco, we worked with the amazing team at Salted Herring to build the site over 2016 / 2017.

Creators : Paul Ward & Vicky Pope.

DIGITAL DESIGN AGENCY: Salted Herring

CREATIVE DIRECTOR:         Pep Zuijderwijk

DESIGN TEAM:                         Kate Handley, Simon Winter, Leo Chen, Glen Puklowski, Nicky Dyer, Roberto Uribe, Ryan Shields, Jo Gilchrist

AWARDS:                               2017 Best Design Awards - Public Good - Silver